Nina Tooley

Nina Tooley is the founder of White Cloud Strategies, a sustainability consultancy that helps organizations put circular economy principles into practice. She works with clients on circularity, strategy, and storytelling, with a focus on connecting people to nature and communicating sustainability principles in ways everyone can understand and be inspired by.

Before launching her firm, Nina helped launch and scale The Cool Down, America's first mainstream climate brand, where she focused on making climate, sustainability, and the circular economy accessible to a mass audience. Earlier, she spent two decades in Los Angeles building direct-to-consumer brands at the intersection of shopping and technology.

Nina holds a B.A. from Princeton University and an MBA in Finance from Pepperdine's Graziadio School of Business and Management, where her interest in sustainability took root through her co-authored research paper, "Do Corporate Social Responsibility Leaders Perform Better Financially," published in the Journal of Global Business Issues. She is fluent in English and French, lives in Ketchum, Idaho, and serves on the Board of Directors of Future Roots.